Sales Engineer (REQ-2273)

Shenzhen Asia PacificChinaShenzhen
HID Global
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HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfill their potential. Headquartered in Austin, Texas, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit or check us out on   

The Position: What you will be doing: Summary of job

HID Global is the trusted source for secure identity solutions for millions of customers around the world. As part of HID Global, the Identity Assurance business segment enables customers to prove and establish trust in a person’s identity when accessing resources and data on the network.   

HID Global serves a variety of markets. These markets include physical and IT Security; card printing and personalization; highly secure government ID; and identification technologies used in animal ID and industry and logistics applications. Headquartered in Austin, HID Global has over 4,000 employees worldwide and operates international offices that support more than 100 countries. HID Global is an ASSA ABLOY Group brand.  

The Physical Access Control (PACS) segment portfolio protects organizations with access control solution ranging from card and readers to network access module, mobile based solution and cloud hosted portal services. 

PEAKE was founded in 1997, and it has been providing high-quality, complete, security solutions for the Chinese market. It also has been recognized as one of the top ten domestic security and access control brands for many years.  In 2014, PEAKE joined HID Global PACS' family and continues to focus on serving customers in China. And with more than a decade of deep diving of local market, PEAKE’s security solutions expand from access control system hardware (RFID readers /controllers) to different intelligent systems, including POS, car parking, visitor management, Time and attendance management systems.  And it is widely accepted by domestic customers and organizations. .  
The Pre-sales group is focused on providing technical expertise to support sales account managers, inside sales and channel partners in closing deals with current and prospective Customers.  

This involves management of technical relationships, regular conference calls, meetings and presentations accordingly, as well provide technical input for tenders, market intelligence and contributing to internal technical discussions, external events and speaking forums. There is also a significant element charged with providing technical leadership, market intelligence and strategic direction to our internal and external facing activities. 


Reporting to the Director of Sales Engineering, the Pre-Sales consultant possesses extensive experience in advising customers throughout their Access Control / Security Solutions. The role covers the whole territory of China hence extensive travel will be required.

All Pre-Sales consultants are trained on physical access control product technology as well as third party technology where required. The Pre-Sales department is tightly integrated with the product roadmap definition procedure and collaborates closely with other technology parties to aid in achieving their customer’s goals. 

The Pre-Sales department provides customers with services such as: 

•    Product presentations
•    Product demonstrations in virtual and portable environments
•    Technical tender responses and other documentation
•    Technology assessments and advice
•    Discovery Workshops and Proof of Concept Deployments

What we are looking for:

Duties and Responsibilities include the following. Other duties may be assigned.

Sales Support

•    Be available and ready to support sales account managers, inside sales and partners closing deals with current and prospective Customers, organize regular conference calls and meetings accordingly
•    Resolve presales technical issues from partners and strategic end-users via telephone and the global case management system (Salesforce)
•    Adhere to case management policy at all times;
•    Escalate cases to engineering, production and product management regarding product problems, enhancements, customer requirements using the global issue management tracking system;
•    Create solution concepts and architectures based on the customer requirements and business processes that prove business value and help achieve the prospective customers’ business goals
•    Opportunistically pursues additional business development opportunities within customer firms. Collaborates with sales to ensure these opportunities are effectively covered and advanced.

Knowledge Transfer / Technical capabilities

•    Participate in partner events and produce adequate material from input from Product marketing and Product management, presenting the benefits of products to Customers
•    Technical capabilities for hands-on product demonstrations and SDK collaboration and development skills.
•    Provides coaching and professional development to team member, sales associates, partner’s technical contacts in order to enhance their product knowledge, technical acumen, and technical sales skills.
•    Organize demos and POC to properly represent the company during seminars, conferences and tradeshows

Tender support

•    Handle the technical aspects of request for proposals in relation with Product Marketing and Product Management
•    Be the interface with Customer Service, among other things, participate in Customer Service and support meetings
•    Organize internal and external trainings for partners and end users

Field Marketing

•    Collect market feedback with regards to product requirements and market information  & competitive news from the field, and report to Product Marketing / Solution Marketing team in an argued and fruitful manner
•    Collect input of other vendor solutions/offerings for competitive analysis
•    Ensure adequate reporting of these activities
•    Support regional demand to complete product certification process

Partner Support

•    Resolve relevant customer tech support issues for the relevant product line using the global case management system (SalesForce/MS Task Board)
•    Working closely and collaboratively with customers to devise effective solutions.
•    Adhere to case management policy at all times


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

•    BEng or BSc in electronics or a similar technical major
•    Minimum of 3 years’ experience in a first line technical or applications support role.
•    Physical access control systems experience is highly desirable.
•    Experience of Low Voltage Systems (CCTV, Access control, Fire Alarm, Intruder Alarm, Public address, IP Intercom system, Car Parking solutions)

•    Experience with typical embedded control peripherals (ie. RAM, Flash, UART, PWM, A/D, I2C, and SPI)
•    Expertise in integration with third party Building Sub-Systems.
•    Strong interpersonal and communication skills.
•    Excellent presentation skills
•    Strong Business analysis skills

Language Skills   

•    Ability to effectively communicate in Chinese and prefer can speak and write English   

Computer Skills

•    Essential IT skills: Microsoft OS, Office 365 software (including Access & Visio), SQL language

Internal relations

•    Sales team
•    Marketing communication team
•    Product Management team
•    Product Marketing teams
•    Professional Service team
•    Customer Services Team
•    Technical Support Team


•    Large Accounts
•    Distributors & VARs
•    System integrators
•    Strategic Partners
•    Industrial Consultants

Key Personality Aspects

•    Fast Learner and having an instinctive curiosity to expand knowledge boundary
•    A client first attitude and focus to deliver outstanding solutions
•    Natural leadership with diplomacy, excellent presentation skills
•    Enthusiasm, hard worker
•    Anticipation, rigorous and organization skills
•    Excellent communication skills, a good ability to listen
•    Strong problem-solving skills.
•    Self-motivated and able to work under minimum supervision
•    Excellent technical skills
•    Flexible and open minded

Work Requirements

•    Occasional travel and fieldwork including international travel may be required; therefore employee must possess or can acquire a valid Passport with no restrictions;
•    Must be legally eligible to work in Shenzhen, China and travel across countries assigned to the position

HID Global is an equal opportunity employer. We are committed to a diverse workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at [email protected]

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.  
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.