Senior Manager End User Business ME(1643)

Dubai Europe, Middle East and AfricaUnited Arab EmiratesDubai
HID Global
Job Type: 
Functional Area: 
Job Level: 
Mid-Senior Level

Senior Manager - End User Business


Work Location:

Dubai, UAE is preferred

HID Global is the trusted source for secure identity solutions for millions of customers around the world. Recognized for robust quality, innovative designs and industry leadership, HID Global is the supplier of choice for OEMs, system integrators, and application developers serving a variety of markets. These markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; highly secure government ID; and identification technologies used in animal ID and industry and logistics applications. Headquartered in Austin, Texas, HID Global has over 2,800 employees worldwide and operates international offices that support more than 100 countries. HID Global is an ASSA ABLOY Group brand. For more information, visit


This role requires a knowledgeable and experienced business professional to work with a highly experienced business development team that is constantly driving an increase in HID Global’s image and sales opportunities within the Top 150 private enterprises in selected industries per region. The actions of this position will result in:

  • Expanding HID footprint to emerging regions where end user touch had not been executed
  • Coherent and consistent project acquisitions where HID Global will act as the “Trusted Advisor” to both the End-user and Influencer communities
  • Creating pull-through sales value to the supply channel for HID Global’ s products and services with main focus on Global Business Area of Physical Access Control Solutions and its Strategic Growth Initiatives

The regions where these activities are foreseen are Middle East and Africa with a specific focus in the GCC region. Successful candidates will be able to scope out growth verticals and solution scope required for the region in access control. The professional shall feel at home being “voice of HID” in front of C level people, senior managers, decision makers and convey relevant message with the team.


What excites you:

  • Identify, prioritize, schedule, pursue, and deliver strategic Key End-user sales and project opportunities for target fulfillment
  • Understand the business models and business priorities of the Key End-user accounts as it relates to security
  • Build long term relationship thru direct and indirect touch
  • Advise and schedule the deployment of required Key End-user programs to address individual End-user needs
  • Cooperate with and coordinate company internal vertical business development, consultant business teams and technical resources to effectively communicate the expansion / transition to future technology, especially in emerging and new regions
  • Provide educational/awareness briefings for End-users to reinforce HID Global’s role as “Trusted Advisor”
  • Use of innovative marketing tools to nurture this relationship
  • Orchestrate Key End-user seminars to better understand the required features & functions of future technologies
  • Deliver Key End-user presentations during “face to face” introductory meetings
  • Attend applicable industry tradeshows, meetings and other HID internal and external events, especially with focus on speaking and presentation opportunity


What excites us:

  • Understanding and driving business ethically with ability to connect the dots
  • Rallying all hands through enthusiasm and buy in to “win”
  • Advocating for the end user and his journey and always keeping regional relevance and user experience in focus
  • Team work with positive attitude and respect
  • Curiosity: to learn and to bridge gaps identified continuously and asking “why”


To do so:

  • Utilize CRM for opportunity creation, tracking and development for key accounts
  • Make the knowledge available to HID sales and product marketing teams for planning and fulfillment purposes
  • Expand and maintain a comprehensive database of key and named end-user accounts in regions that are under the supervision of team members and support team to build and maintain their database for team regions
  • Maintain a high degree of product knowledge, more on the spectrum/benefit/road map level and represent region’s status, requirements and asks to larger PACS organization
  • Provide timely and accurate monthly status report of group activities and progress using SFDC
  • Cooperate with vertical marketing for end user focused tools: Development of whitepapers, brochures, web presence, speaker engagements, end user events, dedicated list procurement and lead nurturing.
  • Achieve End User project revenues target from focus verticals

It is critical that the manager empowers the end user managers in the region and help the team grow in skills and competence and support the team to achieve the revenue projections.


Education and/or Experience:

  • Bachelor’s degree and minimum of 10+ years of related access control business management experience at global or regional level
  • A professional track record of significant project experience and wins in any of the following verticals in the GCC is mandatory: Government, Energy, Banking, Telecoms, Commercial Real Estate, Higher Education and Transportation
  • Excellent communication, analytical and financial skills
  • Strong leadership skills with cultural sensitivity and experience in influencing diverse teams
  • Ability to think critically and creatively and to contribute in a team environment
  • Ability to use the internal and external tools to gather and interpret data


Language Skills:

  • Ability to effectively communicate in the English language verbally and in writing
  • Ability to speak Arabic is a plus and preferred
  • Ability to read and interpret technical journals, specifications, international technical standards, etc.


Work Requirements:

  • International travel required in the region hence employee must possess or can acquire a valid Passport and has the ability to travel
  • Able for travel within North Africa and Middle East including KSA and other key growth regions in the GCC
  • Travel can be more than 50%


Final Application Date: 31st May 2021

HID Global is an equal opportunities employer

HID Global powers the trusted identities of the world's people, places and things. Every day millions of people in more than 100 countries use our products and services to securely access physical and digital places. Over 2 billion things that need to be identified, verified and tracked are connected through HID Global’s technology. We make it possible for people to transact safely, work productively and travel freely. We work with governments, universities, hospitals, financial institutions and some of the most innovative companies on the planet—helping them to create trusting and trusted physical and digital environments so that they and the people who use them can fulfil their potential. Headquartered in Austin, Texas, HID Global has over 3,500 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit